Launch manager vs events marketing manager

The differences between launch managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and an events marketing manager. Additionally, a launch manager has an average salary of $111,309, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Launch manager vs events marketing manager overview

	Launch Manager	Events Marketing Manager
Yearly salary	$111,309	$80,575
Hourly rate	$53.51	$38.74
Growth rate	10%	10%
Number of jobs	109,170	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 83%
Average age	39	39
Years of experience	10	10

What does a launch manager do?

A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Launch manager vs events marketing manager salary

Launch managers and events marketing managers have different pay scales, as shown below.

	Launch Manager	Events Marketing Manager
Average salary	$111,309	$80,575
Salary range	Between $72,000 And $171,000	Between $59,000 And $108,000
Highest paying City	Annapolis, MD	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Meta	Meta
Best paying industry	Technology	Technology

Differences between launch manager and events marketing manager education

There are a few differences between a launch manager and an events marketing manager in terms of educational background:

	Launch Manager	Events Marketing Manager
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Launch manager vs events marketing manager demographics

Here are the differences between launch managers' and events marketing managers' demographics:

	Launch Manager	Events Marketing Manager
Average age	39	39
Gender ratio	Male, 73.4% Female, 26.6%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between launch manager and events marketing manager duties and responsibilities

Launch manager example responsibilities.

Manage agency to develop the creative and logistics.
Create SQL queries to update and manage critical database tables.
Direct all aspects of APQP for the JIT while managing a global supply base.
Create SBS WW OEM field scorecard and manage process with OEM CRM team to implement.
Manage production planning to ensure medical combination product portfolio on-time delivery to European pharmaceutical clients
Participate in various departmental efforts and committees, including project metrics, process improvement and documentation of PMO best practices.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Launch manager vs events marketing manager skills

Common launch manager skills

Project Management, 17%
Lifecycle Management, 8%
APQP, 6%
Lean Manufacturing, 6%
Program Management, 6%
Product Development, 5%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

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Executive Management Industry
Launch Manager
Launch Manager vs Events Marketing Manager

Updated January 8, 2025

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