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The differences between launch managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and a marketing account manager. Additionally, a launch manager has an average salary of $111,309, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Launch Manager | Marketing Account Manager | |
| Yearly salary | $111,309 | $67,983 |
| Hourly rate | $53.51 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Launch managers and marketing account managers have different pay scales, as shown below.
| Launch Manager | Marketing Account Manager | |
| Average salary | $111,309 | $67,983 |
| Salary range | Between $72,000 And $171,000 | Between $50,000 And $91,000 |
| Highest paying City | Annapolis, MD | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a launch manager and a marketing account manager in terms of educational background:
| Launch Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and marketing account managers' demographics:
| Launch Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |