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The differences between launch managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and a media manager. Additionally, a launch manager has an average salary of $111,309, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Launch Manager | Media Manager | |
| Yearly salary | $111,309 | $96,475 |
| Hourly rate | $53.51 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Launch managers and media managers have different pay scales, as shown below.
| Launch Manager | Media Manager | |
| Average salary | $111,309 | $96,475 |
| Salary range | Between $72,000 And $171,000 | Between $66,000 And $140,000 |
| Highest paying City | Annapolis, MD | San Francisco, CA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a launch manager and a media manager in terms of educational background:
| Launch Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and media managers' demographics:
| Launch Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |