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The differences between launch managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $111,309 average annual salary of a launch manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Launch Manager | Senior Product Marketing Manager | |
| Yearly salary | $111,309 | $128,471 |
| Hourly rate | $53.51 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Launch managers and senior product marketing managers have different pay scales, as shown below.
| Launch Manager | Senior Product Marketing Manager | |
| Average salary | $111,309 | $128,471 |
| Salary range | Between $72,000 And $171,000 | Between $97,000 And $168,000 |
| Highest paying City | Annapolis, MD | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a launch manager and a senior product marketing manager in terms of educational background:
| Launch Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and senior product marketing managers' demographics:
| Launch Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |