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Licensed agent vs direct sales agent

The differences between licensed agents and direct sales agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, a direct sales agent has an average salary of $57,712, which is higher than the $42,315 average annual salary of a licensed agent.

The top three skills for a licensed agent include HIPAA, customer service and inbound calls. The most important skills for a direct sales agent are customer service, medicare, and health insurance.

Licensed agent vs direct sales agent overview

Licensed AgentDirect Sales Agent
Yearly salary$42,315$57,712
Hourly rate$20.34$27.75
Growth rate6%10%
Number of jobs68,666225,552
Job satisfaction--
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 53%
Average age4643
Years of experience-6

What does a licensed agent do?

Licensed Agents act as authorized brokers acting on behalf of an individual owner or organization in selling a product, service, or property. There are many different pathways a licensed agent can delve into, such as in real estate, insurance, and banking. For instance, a real estate agent uses its license to be able to sell and rent properties. Their duties include gathering property information, evaluating property estimates, marketing properties, and represent sellers in the process of negotiation. They seek prospective buyers, monitor the sale process between stakeholders, and reach a mutually agreed price.

What does a direct sales agent do?

A direct sales agent is primarily responsible for introducing and selling products or services to clients in a particular area. Aiming to reach sales quotas, they typically conduct market research and analysis, generate leads, and develop sales strategies to build positive client relationships. They reach out directly to clients through calls or face-to-face interactions, discuss product specifications or promos, negotiate contracts, and demonstrate products when necessary. They are also responsible for processing client orders and payments, ensuring efficiency and client satisfaction.

Licensed agent vs direct sales agent salary

Licensed agents and direct sales agents have different pay scales, as shown below.

Licensed AgentDirect Sales Agent
Average salary$42,315$57,712
Salary rangeBetween $28,000 And $62,000Between $30,000 And $107,000
Highest paying CityKirkland, WANew York, NY
Highest paying stateAlaskaNew York
Best paying companyHPOneTechnipFMC
Best paying industryInsurance-

Differences between licensed agent and direct sales agent education

There are a few differences between a licensed agent and a direct sales agent in terms of educational background:

Licensed AgentDirect Sales Agent
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 53%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaStanford University

Licensed agent vs direct sales agent demographics

Here are the differences between licensed agents' and direct sales agents' demographics:

Licensed AgentDirect Sales Agent
Average age4643
Gender ratioMale, 41.3% Female, 58.7%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 9.2% Unknown, 3.6% Hispanic or Latino, 15.8% Asian, 4.9% White, 66.4% American Indian and Alaska Native, 0.1%Black or African American, 5.8% Unknown, 4.2% Hispanic or Latino, 12.4% Asian, 9.3% White, 68.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between licensed agent and direct sales agent duties and responsibilities

Licensed agent example responsibilities.

  • Train and manage employees and achieve significant improvements in their productivity & maintain sales go9als consistently.
  • Educate and advise in different investment products, such as life insurance and fix annuities.
  • Work with clients to satisfy financial needs offering products such as life insurance, annuities, and Medicare supplements.
  • Provide education on Medicare/ Medicaid coverage, rights and responsibilities.
  • Provide objective information pertaining to coverage and how to obtain Medicaid coverage.
  • Generate referral business and cultivate individual lead sources, using networking and prospecting techniques to grow potential sales opportunities.
  • Show more

Direct sales agent example responsibilities.

  • Increase customer understanding of Comcast products and pricing models as well as competitive advantage over other service providers.
  • Produce call reports and CRM dashboards.
  • Demonstrate strong understanding of Comcast products, promoting and selling offerings to individual customers by knocking every door within assign territories.
  • Contact new and existing customers to discuss how TWC products can meet their needs.
  • Maintain a professional, respectful, and helpful demeanor as a representative of TWC.
  • Communicate ongoing contact activity utilizing Salesforce.com.

Licensed agent vs direct sales agent skills

Common licensed agent skills
  • HIPAA, 31%
  • Customer Service, 11%
  • Inbound Calls, 9%
  • Casualty Insurance, 6%
  • Life Insurance Products, 6%
  • Financial Services, 5%
Common direct sales agent skills
  • Customer Service, 25%
  • Medicare, 15%
  • Health Insurance, 12%
  • Direct Sales, 11%
  • Underwriting Process, 6%
  • Product Knowledge, 5%