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The differences between managers, competitive intelligence and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a social media manager. Additionally, a social media manager has an average salary of $70,287, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.
The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Manager, Competitive Intelligence | Social Media Manager | |
| Yearly salary | $68,283 | $70,287 |
| Hourly rate | $32.83 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 39,560 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Managers, competitive intelligence and social media managers have different pay scales, as shown below.
| Manager, Competitive Intelligence | Social Media Manager | |
| Average salary | $68,283 | $70,287 |
| Salary range | Between $33,000 And $139,000 | Between $50,000 And $98,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Massachusetts | Washington |
| Best paying company | Pepper Hamilton | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a manager, competitive intelligence and a social media manager in terms of educational background:
| Manager, Competitive Intelligence | Social Media Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, competitive intelligence' and social media managers' demographics:
| Manager, Competitive Intelligence | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |