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The differences between managers, integrated marketing and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a manager, field marketing. Additionally, a manager, integrated marketing has an average salary of $103,181, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Manager, Integrated Marketing | Manager, Field Marketing | |
| Yearly salary | $103,181 | $93,296 |
| Hourly rate | $49.61 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Managers, integrated marketing and managers, field marketing have different pay scales, as shown below.
| Manager, Integrated Marketing | Manager, Field Marketing | |
| Average salary | $103,181 | $93,296 |
| Salary range | Between $76,000 And $138,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | |
| Best paying industry | Media | Technology |
There are a few differences between a manager, integrated marketing and a manager, field marketing in terms of educational background:
| Manager, Integrated Marketing | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 82% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and managers, field marketing' demographics:
| Manager, Integrated Marketing | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |