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The differences between managers, integrated marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a marketing account manager. Additionally, a manager, integrated marketing has an average salary of $103,181, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Manager, Integrated Marketing | Marketing Account Manager | |
| Yearly salary | $103,181 | $67,983 |
| Hourly rate | $49.61 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Managers, integrated marketing and marketing account managers have different pay scales, as shown below.
| Manager, Integrated Marketing | Marketing Account Manager | |
| Average salary | $103,181 | $67,983 |
| Salary range | Between $76,000 And $138,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between a manager, integrated marketing and a marketing account manager in terms of educational background:
| Manager, Integrated Marketing | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and marketing account managers' demographics:
| Manager, Integrated Marketing | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |