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The differences between managers, integrated marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $103,181 average annual salary of a manager, integrated marketing.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Manager, Integrated Marketing | Marketing Lead | |
| Yearly salary | $103,181 | $104,664 |
| Hourly rate | $49.61 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Managers, integrated marketing and marketing leads have different pay scales, as shown below.
| Manager, Integrated Marketing | Marketing Lead | |
| Average salary | $103,181 | $104,664 |
| Salary range | Between $76,000 And $138,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a manager, integrated marketing and a marketing lead in terms of educational background:
| Manager, Integrated Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and marketing leads' demographics:
| Manager, Integrated Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |