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The differences between managers, integrated marketing and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a marketing manager/project manager. Additionally, a manager, integrated marketing has an average salary of $103,181, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Manager, Integrated Marketing | Marketing Manager/Project Manager | |
| Yearly salary | $103,181 | $78,368 |
| Hourly rate | $49.61 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Managers, integrated marketing and marketing manager/project managers have different pay scales, as shown below.
| Manager, Integrated Marketing | Marketing Manager/Project Manager | |
| Average salary | $103,181 | $78,368 |
| Salary range | Between $76,000 And $138,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a manager, integrated marketing and a marketing manager/project manager in terms of educational background:
| Manager, Integrated Marketing | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and marketing manager/project managers' demographics:
| Manager, Integrated Marketing | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |