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The differences between managers, integrated marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a marketing supervisor. Additionally, a manager, integrated marketing has an average salary of $103,181, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Manager, Integrated Marketing | Marketing Supervisor | |
| Yearly salary | $103,181 | $64,304 |
| Hourly rate | $49.61 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Managers, integrated marketing and marketing supervisors have different pay scales, as shown below.
| Manager, Integrated Marketing | Marketing Supervisor | |
| Average salary | $103,181 | $64,304 |
| Salary range | Between $76,000 And $138,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Media | Retail |
There are a few differences between a manager, integrated marketing and a marketing supervisor in terms of educational background:
| Manager, Integrated Marketing | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and marketing supervisors' demographics:
| Manager, Integrated Marketing | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |