Manager, integrated marketing vs regional marketing manager

The differences between managers, integrated marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a regional marketing manager. Additionally, a manager, integrated marketing has an average salary of $103,181, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Manager, integrated marketing vs regional marketing manager overview

	Manager, Integrated Marketing	Regional Marketing Manager
Yearly salary	$103,181	$85,217
Hourly rate	$49.61	$40.97
Growth rate	10%	10%
Number of jobs	110,388	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a manager, integrated marketing do?

An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Manager, integrated marketing vs regional marketing manager salary

Managers, integrated marketing and regional marketing managers have different pay scales, as shown below.

	Manager, Integrated Marketing	Regional Marketing Manager
Average salary	$103,181	$85,217
Salary range	Between $76,000 And $138,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	AbbVie
Best paying industry	Media	Construction

Differences between manager, integrated marketing and regional marketing manager education

There are a few differences between a manager, integrated marketing and a regional marketing manager in terms of educational background:

	Manager, Integrated Marketing	Regional Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Manager, integrated marketing vs regional marketing manager demographics

Here are the differences between managers, integrated marketing' and regional marketing managers' demographics:

	Manager, Integrated Marketing	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 34.4% Female, 65.6%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager, integrated marketing and regional marketing manager duties and responsibilities

Manager, integrated marketing example responsibilities.

Collaborate with sales, production and management to identify and achieve client KPIs creatively and efficiently.
Serve as CRM system administrator, managing all updates, designing customize reporting base on executive requirements.
Lead analyst for major marketing budget planning efforts including evaluation of marketing mix and ROI.
Develop the distribution strategy of content to deliver efficient programs base on client KPIs.
Analyze program performance, assess ROI and identify key insights for use in future programs.
Assist in the development, testing, implementation, launch of, and training for new CRM software.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Manager, integrated marketing vs regional marketing manager skills

Common manager, integrated marketing skills

Integrated Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Marketing, 5%
Project Management, 4%
B2B Marketing, 4%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Manager, Integrated Marketing
Manager, Integrated Marketing vs Regional Marketing Manager

Updated January 8, 2025

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