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The differences between managers, integrated marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a sales and marketing manager. Additionally, a manager, integrated marketing has an average salary of $103,181, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Manager, Integrated Marketing | Sales And Marketing Manager | |
| Yearly salary | $103,181 | $81,953 |
| Hourly rate | $49.61 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Managers, integrated marketing and sales and marketing managers have different pay scales, as shown below.
| Manager, Integrated Marketing | Sales And Marketing Manager | |
| Average salary | $103,181 | $81,953 |
| Salary range | Between $76,000 And $138,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a manager, integrated marketing and a sales and marketing manager in terms of educational background:
| Manager, Integrated Marketing | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and sales and marketing managers' demographics:
| Manager, Integrated Marketing | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |