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Manager, market segmentation vs brand manager

The differences between managers, market segmentation and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market segmentation and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $95,600 average annual salary of a manager, market segmentation.

The top three skills for a manager, market segmentation include market segments, business development and market research. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Manager, market segmentation vs brand manager overview

Manager, Market SegmentationBrand Manager
Yearly salary$95,600$97,789
Hourly rate$45.96$47.01
Growth rate10%10%
Number of jobs77,841127,429
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Manager, market segmentation vs brand manager salary

Managers, market segmentation and brand managers have different pay scales, as shown below.

Manager, Market SegmentationBrand Manager
Average salary$95,600$97,789
Salary rangeBetween $71,000 And $127,000Between $72,000 And $131,000
Highest paying City-Parsippany-Troy Hills, NJ
Highest paying state-Rhode Island
Best paying company-Meta
Best paying industry-Manufacturing

Differences between manager, market segmentation and brand manager education

There are a few differences between a manager, market segmentation and a brand manager in terms of educational background:

Manager, Market SegmentationBrand Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, market segmentation vs brand manager demographics

Here are the differences between managers, market segmentation' and brand managers' demographics:

Manager, Market SegmentationBrand Manager
Average age3939
Gender ratioMale, 73.2% Female, 26.8%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, market segmentation and brand manager duties and responsibilities

Manager, market segmentation example responsibilities.

  • Lead service / sales team to 2 re-bid wins in 2015, retaining $16MM in AUM.
  • Establish and manage aerospace growth for this division.
  • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Develop and institute programs that secure new distributors and OEM business.

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Manager, market segmentation vs brand manager skills

Common manager, market segmentation skills
  • Market Segments, 29%
  • Business Development, 16%
  • Market Research, 13%
  • Product Line, 12%
  • Marketing Collateral, 9%
  • Trade Shows, 7%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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