Post job

Manager, market segmentation vs brand marketing manager

The differences between managers, market segmentation and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market segmentation and a brand marketing manager. Additionally, a manager, market segmentation has an average salary of $95,600, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a manager, market segmentation include market segments, business development and market research. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Manager, market segmentation vs brand marketing manager overview

Manager, Market SegmentationBrand Marketing Manager
Yearly salary$95,600$91,940
Hourly rate$45.96$44.20
Growth rate10%10%
Number of jobs77,841108,824
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Manager, market segmentation vs brand marketing manager salary

Managers, market segmentation and brand marketing managers have different pay scales, as shown below.

Manager, Market SegmentationBrand Marketing Manager
Average salary$95,600$91,940
Salary rangeBetween $71,000 And $127,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between manager, market segmentation and brand marketing manager education

There are a few differences between a manager, market segmentation and a brand marketing manager in terms of educational background:

Manager, Market SegmentationBrand Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, market segmentation vs brand marketing manager demographics

Here are the differences between managers, market segmentation' and brand marketing managers' demographics:

Manager, Market SegmentationBrand Marketing Manager
Average age3939
Gender ratioMale, 73.2% Female, 26.8%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, market segmentation and brand marketing manager duties and responsibilities

Manager, market segmentation example responsibilities.

  • Lead service / sales team to 2 re-bid wins in 2015, retaining $16MM in AUM.
  • Establish and manage aerospace growth for this division.
  • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Develop and institute programs that secure new distributors and OEM business.

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Manager, market segmentation vs brand marketing manager skills

Common manager, market segmentation skills
  • Market Segments, 29%
  • Business Development, 16%
  • Market Research, 13%
  • Product Line, 12%
  • Marketing Collateral, 9%
  • Trade Shows, 7%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

Browse executive management jobs