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Manager, market segmentation vs media manager

The differences between managers, market segmentation and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market segmentation and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $95,600 average annual salary of a manager, market segmentation.

The top three skills for a manager, market segmentation include market segments, business development and market research. The most important skills for a media manager are digital marketing, kpis, and media planning.

Manager, market segmentation vs media manager overview

Manager, Market SegmentationMedia Manager
Yearly salary$95,600$96,475
Hourly rate$45.96$46.38
Growth rate10%10%
Number of jobs77,841110,888
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age3939
Years of experience1010

Manager, market segmentation vs media manager salary

Managers, market segmentation and media managers have different pay scales, as shown below.

Manager, Market SegmentationMedia Manager
Average salary$95,600$96,475
Salary rangeBetween $71,000 And $127,000Between $66,000 And $140,000
Highest paying City-San Francisco, CA
Highest paying state-Pennsylvania
Best paying company-Meta
Best paying industry-Automotive

Differences between manager, market segmentation and media manager education

There are a few differences between a manager, market segmentation and a media manager in terms of educational background:

Manager, Market SegmentationMedia Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, market segmentation vs media manager demographics

Here are the differences between managers, market segmentation' and media managers' demographics:

Manager, Market SegmentationMedia Manager
Average age3939
Gender ratioMale, 73.2% Female, 26.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, market segmentation and media manager duties and responsibilities

Manager, market segmentation example responsibilities.

  • Lead service / sales team to 2 re-bid wins in 2015, retaining $16MM in AUM.
  • Establish and manage aerospace growth for this division.
  • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Develop and institute programs that secure new distributors and OEM business.

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Manager, market segmentation vs media manager skills

Common manager, market segmentation skills
  • Market Segments, 29%
  • Business Development, 16%
  • Market Research, 13%
  • Product Line, 12%
  • Marketing Collateral, 9%
  • Trade Shows, 7%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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