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Manager, market segmentation vs regional marketing manager

The differences between managers, market segmentation and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market segmentation and a regional marketing manager. Additionally, a manager, market segmentation has an average salary of $95,600, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a manager, market segmentation include market segments, business development and market research. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Manager, market segmentation vs regional marketing manager overview

Manager, Market SegmentationRegional Marketing Manager
Yearly salary$95,600$85,217
Hourly rate$45.96$40.97
Growth rate10%10%
Number of jobs77,841115,987
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Manager, market segmentation vs regional marketing manager salary

Managers, market segmentation and regional marketing managers have different pay scales, as shown below.

Manager, Market SegmentationRegional Marketing Manager
Average salary$95,600$85,217
Salary rangeBetween $71,000 And $127,000Between $62,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-AbbVie
Best paying industry-Construction

Differences between manager, market segmentation and regional marketing manager education

There are a few differences between a manager, market segmentation and a regional marketing manager in terms of educational background:

Manager, Market SegmentationRegional Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, market segmentation vs regional marketing manager demographics

Here are the differences between managers, market segmentation' and regional marketing managers' demographics:

Manager, Market SegmentationRegional Marketing Manager
Average age3939
Gender ratioMale, 73.2% Female, 26.8%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, market segmentation and regional marketing manager duties and responsibilities

Manager, market segmentation example responsibilities.

  • Lead service / sales team to 2 re-bid wins in 2015, retaining $16MM in AUM.
  • Establish and manage aerospace growth for this division.
  • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Develop and institute programs that secure new distributors and OEM business.

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Manager, market segmentation vs regional marketing manager skills

Common manager, market segmentation skills
  • Market Segments, 29%
  • Business Development, 16%
  • Market Research, 13%
  • Product Line, 12%
  • Marketing Collateral, 9%
  • Trade Shows, 7%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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