Manager/marketing director vs director of sales and marketing

Differences between manager/marketing director and director of sales and marketing duties and responsibilities

Manager/marketing director example responsibilities.

• Lead marketing efforts for launch of new sports bar including building Facebook page, web-links, SEO exposure and in-house promotions.
• Manage employee payroll and handle administration logistics.
• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Establish company brand, improve customer engagement strategy and optimize SEO and SEM campaigns to increase market penetration.
• Used social media tools such as Hootsuite, Woobox, and Instagram.
• Create web driven sales and marketing strategies using SEO, social media, and email to advertise products.
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Director of sales and marketing example responsibilities.

• Manage business advertising efforts including Google AdWords, Facebook and local print media.
• Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
• Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
• Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
• Provide project management over cloud base hosted solutions design for the SMB market.
• Create policies and procedures for Medicare department relating to all aspects of the business.
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