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Market development specialist vs content specialist

The differences between market development specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market development specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $58,991 average annual salary of a market development specialist.

The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Market development specialist vs content specialist overview

Market Development SpecialistContent Specialist
Yearly salary$58,991$66,018
Hourly rate$28.36$31.74
Growth rate19%19%
Number of jobs82,42140,346
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Average age3737
Years of experience66

What does a market development specialist do?

A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.

What does a content specialist do?

A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.

Market development specialist vs content specialist salary

Market development specialists and content specialists have different pay scales, as shown below.

Market Development SpecialistContent Specialist
Average salary$58,991$66,018
Salary rangeBetween $39,000 And $87,000Between $52,000 And $83,000
Highest paying CityWilmington, DESan Francisco, CA
Highest paying stateDelawareNew Jersey
Best paying companyAmazonMeta
Best paying industryFinanceHealth Care

Differences between market development specialist and content specialist education

There are a few differences between a market development specialist and a content specialist in terms of educational background:

Market Development SpecialistContent Specialist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market development specialist vs content specialist demographics

Here are the differences between market development specialists' and content specialists' demographics:

Market Development SpecialistContent Specialist
Average age3737
Gender ratioMale, 59.6% Female, 40.4%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between market development specialist and content specialist duties and responsibilities

Market development specialist example responsibilities.

  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Strengthen cross-selling opportunities by cultivating, building, and maintaining relationships with clients across different business channels.

Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
  • Show more

Market development specialist vs content specialist skills

Common market development specialist skills
  • Market Development, 21%
  • Healthcare, 15%
  • Heart Failure, 8%
  • Sales Growth, 7%
  • Trade Shows, 6%
  • Customer Events, 4%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

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