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Market development specialist vs marketing analyst

The differences between market development specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market development specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $58,991 average annual salary of a market development specialist.

The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Market development specialist vs marketing analyst overview

Market Development SpecialistMarketing Analyst
Yearly salary$58,991$59,380
Hourly rate$28.36$28.55
Growth rate19%19%
Number of jobs82,42195,650
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a market development specialist do?

A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Market development specialist vs marketing analyst salary

Market development specialists and marketing analysts have different pay scales, as shown below.

Market Development SpecialistMarketing Analyst
Average salary$58,991$59,380
Salary rangeBetween $39,000 And $87,000Between $41,000 And $84,000
Highest paying CityWilmington, DESeattle, WA
Highest paying stateDelawareWashington
Best paying companyAmazonMeta
Best paying industryFinanceFinance

Differences between market development specialist and marketing analyst education

There are a few differences between a market development specialist and a marketing analyst in terms of educational background:

Market Development SpecialistMarketing Analyst
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market development specialist vs marketing analyst demographics

Here are the differences between market development specialists' and marketing analysts' demographics:

Market Development SpecialistMarketing Analyst
Average age3737
Gender ratioMale, 59.6% Female, 40.4%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between market development specialist and marketing analyst duties and responsibilities

Market development specialist example responsibilities.

  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Strengthen cross-selling opportunities by cultivating, building, and maintaining relationships with clients across different business channels.

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Market development specialist vs marketing analyst skills

Common market development specialist skills
  • Market Development, 21%
  • Healthcare, 15%
  • Heart Failure, 8%
  • Sales Growth, 7%
  • Trade Shows, 6%
  • Customer Events, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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