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The differences between market research managers and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a market researcher. Additionally, a market research manager has an average salary of $89,450, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Market Research Manager | Market Researcher | |
| Yearly salary | $89,450 | $52,309 |
| Hourly rate | $43.00 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Market research managers and market researchers have different pay scales, as shown below.
| Market Research Manager | Market Researcher | |
| Average salary | $89,450 | $52,309 |
| Salary range | Between $56,000 And $141,000 | Between $32,000 And $84,000 |
| Highest paying City | Montclair, NJ | Linden, NJ |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Pharmaceutical | Automotive |
There are a few differences between a market research manager and a market researcher in terms of educational background:
| Market Research Manager | Market Researcher | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and market researchers' demographics:
| Market Research Manager | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |