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The differences between market research managers and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a marketing representative. Additionally, a market research manager has an average salary of $89,450, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Market Research Manager | Marketing Representative | |
| Yearly salary | $89,450 | $47,376 |
| Hourly rate | $43.00 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Market research managers and marketing representatives have different pay scales, as shown below.
| Market Research Manager | Marketing Representative | |
| Average salary | $89,450 | $47,376 |
| Salary range | Between $56,000 And $141,000 | Between $28,000 And $77,000 |
| Highest paying City | Montclair, NJ | New York, NY |
| Highest paying state | New Jersey | Washington |
| Best paying company | Credit Karma | Amazon |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a market research manager and a marketing representative in terms of educational background:
| Market Research Manager | Marketing Representative | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and marketing representatives' demographics:
| Market Research Manager | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |