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The differences between market research managers and senior research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a senior research analyst. Additionally, a market research manager has an average salary of $89,450, which is higher than the $75,056 average annual salary of a senior research analyst.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a senior research analyst are analytics, data analysis, and data collection.
| Market Research Manager | Senior Research Analyst | |
| Yearly salary | $89,450 | $75,056 |
| Hourly rate | $43.00 | $36.08 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 71,891 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
The duties of a senior research analyst depend on one's line of work or industry of employment. Typically, their responsibilities revolve around coordinating with different departments to gather necessary data, performing research and analysis to identify consumer and market needs, finding new business opportunities, and devising strategies to optimize workflow and workforce processes. Furthermore, as a senior research analyst, it is essential to lead and encourage the team members and serve as a mentor to junior analysts, all while implementing the company's policies and regulations.
Market research managers and senior research analysts have different pay scales, as shown below.
| Market Research Manager | Senior Research Analyst | |
| Average salary | $89,450 | $75,056 |
| Salary range | Between $56,000 And $141,000 | Between $57,000 And $98,000 |
| Highest paying City | Montclair, NJ | Olympia, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Credit Karma | JPMorgan Chase & Co. |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a market research manager and a senior research analyst in terms of educational background:
| Market Research Manager | Senior Research Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and senior research analysts' demographics:
| Market Research Manager | Senior Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 54.1% Female, 45.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |