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The differences between marketing & advertising managers and advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing & advertising manager and an advertising manager. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $89,519 average annual salary of a marketing & advertising manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.
| Marketing & Advertising Manager | Advertising Manager | |
| Yearly salary | $89,519 | $93,050 |
| Hourly rate | $43.04 | $44.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 43,083 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 6 | 6 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Marketing & advertising managers and advertising managers have different pay scales, as shown below.
| Marketing & Advertising Manager | Advertising Manager | |
| Average salary | $89,519 | $93,050 |
| Salary range | Between $60,000 And $131,000 | Between $61,000 And $141,000 |
| Highest paying City | Menlo Park, CA | Burlingame, CA |
| Highest paying state | California | Nevada |
| Best paying company | Meta | Apple |
| Best paying industry | Real Estate | Finance |
There are a few differences between a marketing & advertising manager and an advertising manager in terms of educational background:
| Marketing & Advertising Manager | Advertising Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between marketing & advertising managers' and advertising managers' demographics:
| Marketing & Advertising Manager | Advertising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 43.4% Female, 56.6% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |