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The differences between marketing & advertising managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $89,519 average annual salary of a marketing & advertising manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing & Advertising Manager | Assistant Marketing Manager | |
| Yearly salary | $89,519 | $94,094 |
| Hourly rate | $43.04 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing & advertising managers and assistant marketing managers have different pay scales, as shown below.
| Marketing & Advertising Manager | Assistant Marketing Manager | |
| Average salary | $89,519 | $94,094 |
| Salary range | Between $60,000 And $131,000 | Between $64,000 And $136,000 |
| Highest paying City | Menlo Park, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Real Estate | Finance |
There are a few differences between a marketing & advertising manager and an assistant marketing manager in terms of educational background:
| Marketing & Advertising Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and assistant marketing managers' demographics:
| Marketing & Advertising Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |