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The differences between marketing & advertising managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a brand marketing manager takes usually requires 8-10 years. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $89,519 average annual salary of a marketing & advertising manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing & Advertising Manager | Brand Marketing Manager | |
| Yearly salary | $89,519 | $91,940 |
| Hourly rate | $43.04 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing & advertising managers and brand marketing managers have different pay scales, as shown below.
| Marketing & Advertising Manager | Brand Marketing Manager | |
| Average salary | $89,519 | $91,940 |
| Salary range | Between $60,000 And $131,000 | Between $64,000 And $131,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Real Estate | Media |
There are a few differences between a marketing & advertising manager and a brand marketing manager in terms of educational background:
| Marketing & Advertising Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and brand marketing managers' demographics:
| Marketing & Advertising Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |