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The differences between marketing & advertising managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming an events marketing manager takes usually requires 8-10 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Marketing & Advertising Manager | Events Marketing Manager | |
| Yearly salary | $89,519 | $80,575 |
| Hourly rate | $43.04 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Marketing & advertising managers and events marketing managers have different pay scales, as shown below.
| Marketing & Advertising Manager | Events Marketing Manager | |
| Average salary | $89,519 | $80,575 |
| Salary range | Between $60,000 And $131,000 | Between $59,000 And $108,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Real Estate | Technology |
There are a few differences between a marketing & advertising manager and an events marketing manager in terms of educational background:
| Marketing & Advertising Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and events marketing managers' demographics:
| Marketing & Advertising Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |