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The differences between marketing & advertising managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a manager, field marketing takes usually requires 8-10 years. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $89,519 average annual salary of a marketing & advertising manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing & Advertising Manager | Manager, Field Marketing | |
| Yearly salary | $89,519 | $93,296 |
| Hourly rate | $43.04 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing & advertising managers and managers, field marketing have different pay scales, as shown below.
| Marketing & Advertising Manager | Manager, Field Marketing | |
| Average salary | $89,519 | $93,296 |
| Salary range | Between $60,000 And $131,000 | Between $68,000 And $127,000 |
| Highest paying City | Menlo Park, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | |
| Best paying industry | Real Estate | Technology |
There are a few differences between a marketing & advertising manager and a manager, field marketing in terms of educational background:
| Marketing & Advertising Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and managers, field marketing' demographics:
| Marketing & Advertising Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |