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The differences between marketing & advertising managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing & Advertising Manager | Marketing Account Manager | |
| Yearly salary | $89,519 | $67,983 |
| Hourly rate | $43.04 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing & advertising managers and marketing account managers have different pay scales, as shown below.
| Marketing & Advertising Manager | Marketing Account Manager | |
| Average salary | $89,519 | $67,983 |
| Salary range | Between $60,000 And $131,000 | Between $50,000 And $91,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Real Estate | Energy |
There are a few differences between a marketing & advertising manager and a marketing account manager in terms of educational background:
| Marketing & Advertising Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and marketing account managers' demographics:
| Marketing & Advertising Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |