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The differences between marketing & advertising managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $89,519 average annual salary of a marketing & advertising manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing & Advertising Manager | Marketing Manager | |
| Yearly salary | $89,519 | $104,550 |
| Hourly rate | $43.04 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing & advertising managers and marketing managers have different pay scales, as shown below.
| Marketing & Advertising Manager | Marketing Manager | |
| Average salary | $89,519 | $104,550 |
| Salary range | Between $60,000 And $131,000 | Between $71,000 And $153,000 |
| Highest paying City | Menlo Park, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Real Estate | Technology |
There are a few differences between a marketing & advertising manager and a marketing manager in terms of educational background:
| Marketing & Advertising Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and marketing managers' demographics:
| Marketing & Advertising Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |