Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing & advertising managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing & Advertising Manager | Marketing Supervisor | |
| Yearly salary | $89,519 | $64,304 |
| Hourly rate | $43.04 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing & advertising managers and marketing supervisors have different pay scales, as shown below.
| Marketing & Advertising Manager | Marketing Supervisor | |
| Average salary | $89,519 | $64,304 |
| Salary range | Between $60,000 And $131,000 | Between $45,000 And $90,000 |
| Highest paying City | Menlo Park, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Real Estate | Retail |
There are a few differences between a marketing & advertising manager and a marketing supervisor in terms of educational background:
| Marketing & Advertising Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and marketing supervisors' demographics:
| Marketing & Advertising Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |