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Marketing & advertising manager vs regional marketing manager

The differences between marketing & advertising managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing & advertising manager vs regional marketing manager overview

Marketing & Advertising ManagerRegional Marketing Manager
Yearly salary$89,519$85,217
Hourly rate$43.04$40.97
Growth rate10%10%
Number of jobs85,446115,987
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3939
Years of experience610

What does a marketing & advertising manager do?

A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing & advertising manager vs regional marketing manager salary

Marketing & advertising managers and regional marketing managers have different pay scales, as shown below.

Marketing & Advertising ManagerRegional Marketing Manager
Average salary$89,519$85,217
Salary rangeBetween $60,000 And $131,000Between $62,000 And $116,000
Highest paying CityMenlo Park, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaAbbVie
Best paying industryReal EstateConstruction

Differences between marketing & advertising manager and regional marketing manager education

There are a few differences between a marketing & advertising manager and a regional marketing manager in terms of educational background:

Marketing & Advertising ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Marketing & advertising manager vs regional marketing manager demographics

Here are the differences between marketing & advertising managers' and regional marketing managers' demographics:

Marketing & Advertising ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 45.3% Female, 54.7%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing & advertising manager and regional marketing manager duties and responsibilities

Marketing & advertising manager example responsibilities.

  • Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
  • Gather Facebook statistics from gym s profile.
  • Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
  • Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Marketing & advertising manager vs regional marketing manager skills

Common marketing & advertising manager skills
  • Digital Marketing, 25%
  • Channel Marketing, 8%
  • Marketing Campaigns, 8%
  • CRM, 5%
  • Marketing Analytics, 5%
  • Market Research, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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