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Marketing associate vs assistant

The differences between marketing associates and assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing associate, becoming an assistant takes usually requires 1-2 years. Additionally, a marketing associate has an average salary of $53,158, which is higher than the $37,363 average annual salary of an assistant.

The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for an assistant are patients, customer service, and patient care.

Marketing associate vs assistant overview

Marketing AssociateAssistant
Yearly salary$53,158$37,363
Hourly rate$25.56$17.96
Growth rate19%-8%
Number of jobs79,218557,900
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 49%
Average age3750
Years of experience62

What does a marketing associate do?

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

What does an assistant do?

An assistant intern is responsible for facilitating administrative and clerical tasks as assigned by the management. Assistant interns' duties include keeping records of meetings, receiving calls and handling customer inquiries, assisting on writing reports and data entry processing, cooperating and providing support for business events, and adhering to company policies and regulatory procedures. Successful assistant interns must have excellent time-management, multi-tasking, and communication skills. They must be a team player and fast-learner to handle various tasks in the corporate industry.

Marketing associate vs assistant salary

Marketing associates and assistants have different pay scales, as shown below.

Marketing AssociateAssistant
Average salary$53,158$37,363
Salary rangeBetween $35,000 And $78,000Between $16,000 And $82,000
Highest paying CityWilmington, DEBoston, MA
Highest paying stateDelawareMassachusetts
Best paying companyCredit KarmaLatham & Watkins
Best paying industryFinanceEducation

Differences between marketing associate and assistant education

There are a few differences between a marketing associate and an assistant in terms of educational background:

Marketing AssociateAssistant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 49%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaWestern Carolina University

Marketing associate vs assistant demographics

Here are the differences between marketing associates' and assistants' demographics:

Marketing AssociateAssistant
Average age3750
Gender ratioMale, 44.2% Female, 55.8%Male, 40.7% Female, 59.3%
Race ratioBlack or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1%Black or African American, 9.4% Unknown, 3.9% Hispanic or Latino, 16.4% Asian, 3.8% White, 65.7% American Indian and Alaska Native, 0.7%
LGBT Percentage10%6%

Differences between marketing associate and assistant duties and responsibilities

Marketing associate example responsibilities.

  • Manage LinkedIn marketing campaign (develop lists, contact potential sellers, developed/edite message, etc . )
  • Conduct and manage different telesales campaigns and document all activity in SalesForce.com.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Create Instagram account that is steadily gaining followers on a daily basis.
  • Establish a blog and an Instagram page to increase sales and enhance customer experience.
  • Implement new social media strategy and voice on twitter, increasing twitter following and engagement.
  • Show more

Assistant example responsibilities.

  • Manage circulations, including educational textbooks and DVDS, video technology and supplies.
  • Manage branches providing information technology support, logistics, training and operational support.
  • Manage company's twitter account and communicate with multiple physical therapy providers around the country
  • Optimize productivity in prioritizing and managing special projects, PowerPoint presentations for classes, and proctore exams for undergraduate classes.
  • Assist in jewelry design and assembly, manage company Facebook page, participate in wholesale buying, and manage retail inventory
  • Manage and update company Facebook page with daily updates, finding/sharing relevant and interesting information, and encouraging fan engagement.
  • Show more

Marketing associate vs assistant skills

Common marketing associate skills
  • Customer Service, 31%
  • PowerPoint, 21%
  • Digital Marketing, 5%
  • Marketing Campaigns, 4%
  • Email Marketing, 3%
  • CRM, 2%
Common assistant skills
  • Patients, 27%
  • Customer Service, 13%
  • Patient Care, 8%
  • CPR, 5%
  • Sales Floor, 5%
  • Scheduling Appointments, 3%

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