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The differences between marketing associates and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing associate and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $53,158 average annual salary of a marketing associate.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Associate | Marketing Analyst | |
| Yearly salary | $53,158 | $59,380 |
| Hourly rate | $25.56 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,218 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing associates and marketing analysts have different pay scales, as shown below.
| Marketing Associate | Marketing Analyst | |
| Average salary | $53,158 | $59,380 |
| Salary range | Between $35,000 And $78,000 | Between $41,000 And $84,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing associate and a marketing analyst in terms of educational background:
| Marketing Associate | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing associates' and marketing analysts' demographics:
| Marketing Associate | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |