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The differences between marketing campaign managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and an assistant marketing manager. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Campaign Manager | Assistant Marketing Manager | |
| Yearly salary | $97,710 | $94,094 |
| Hourly rate | $46.98 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing campaign managers and assistant marketing managers have different pay scales, as shown below.
| Marketing Campaign Manager | Assistant Marketing Manager | |
| Average salary | $97,710 | $94,094 |
| Salary range | Between $74,000 And $127,000 | Between $64,000 And $136,000 |
| Highest paying City | Santa Clara, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | General Motors | |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing campaign manager and an assistant marketing manager in terms of educational background:
| Marketing Campaign Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and assistant marketing managers' demographics:
| Marketing Campaign Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |