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The differences between marketing campaign managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a brand marketing manager. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Campaign Manager | Brand Marketing Manager | |
| Yearly salary | $97,710 | $91,940 |
| Hourly rate | $46.98 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing campaign managers and brand marketing managers have different pay scales, as shown below.
| Marketing Campaign Manager | Brand Marketing Manager | |
| Average salary | $97,710 | $91,940 |
| Salary range | Between $74,000 And $127,000 | Between $64,000 And $131,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Morgan Lewis | |
| Best paying industry | Manufacturing | Media |
There are a few differences between a marketing campaign manager and a brand marketing manager in terms of educational background:
| Marketing Campaign Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and brand marketing managers' demographics:
| Marketing Campaign Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |