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Marketing campaign manager vs manager, field marketing

The differences between marketing campaign managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a manager, field marketing. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Marketing campaign manager vs manager, field marketing overview

Marketing Campaign ManagerManager, Field Marketing
Yearly salary$97,710$93,296
Hourly rate$46.98$44.85
Growth rate10%10%
Number of jobs111,180174,371
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a marketing campaign manager do?

A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Marketing campaign manager vs manager, field marketing salary

Marketing campaign managers and managers, field marketing have different pay scales, as shown below.

Marketing Campaign ManagerManager, Field Marketing
Average salary$97,710$93,296
Salary rangeBetween $74,000 And $127,000Between $68,000 And $127,000
Highest paying CitySanta Clara, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyGoogleGoogle
Best paying industryManufacturingTechnology

Differences between marketing campaign manager and manager, field marketing education

There are a few differences between a marketing campaign manager and a manager, field marketing in terms of educational background:

Marketing Campaign ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing campaign manager vs manager, field marketing demographics

Here are the differences between marketing campaign managers' and managers, field marketing' demographics:

Marketing Campaign ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 43.4% Female, 56.6%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing campaign manager and manager, field marketing duties and responsibilities

Marketing campaign manager example responsibilities.

  • Experience in managing CRM and VIP affairs for an online casino/bingo network operating 25 brands.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Establish KPIs and dashboard metrics for performance monitoring.
  • Stay up-to-date to comply with ever changing SEO and PPC service delivery models and algorithms.
  • Monetize SEO strategies for clients by optimizing & monitoring ad campaigns within budget client's budget.
  • Serve as a resource on best practices, CRM strategies, program implications and experimental design concepts.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Marketing campaign manager vs manager, field marketing skills

Common marketing campaign manager skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 9%
  • Integrated Marketing, 6%
  • Email Marketing, 5%
  • Lead Generation, 3%
  • Leverage, 3%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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