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The differences between marketing campaign managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing manager/project manager. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Marketing Campaign Manager | Marketing Manager/Project Manager | |
| Yearly salary | $97,710 | $78,368 |
| Hourly rate | $46.98 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing campaign managers and marketing manager/project managers have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Manager/Project Manager | |
| Average salary | $97,710 | $78,368 |
| Salary range | Between $74,000 And $127,000 | Between $56,000 And $109,000 |
| Highest paying City | Santa Clara, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing campaign manager and a marketing manager/project manager in terms of educational background:
| Marketing Campaign Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing manager/project managers' demographics:
| Marketing Campaign Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |