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The differences between marketing campaign managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing supervisor. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Campaign Manager | Marketing Supervisor | |
| Yearly salary | $97,710 | $64,304 |
| Hourly rate | $46.98 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing campaign managers and marketing supervisors have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Supervisor | |
| Average salary | $97,710 | $64,304 |
| Salary range | Between $74,000 And $127,000 | Between $45,000 And $90,000 |
| Highest paying City | Santa Clara, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Halliburton | |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a marketing campaign manager and a marketing supervisor in terms of educational background:
| Marketing Campaign Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing supervisors' demographics:
| Marketing Campaign Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |