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The differences between marketing campaign managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a sales and marketing manager. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Marketing Campaign Manager | Sales And Marketing Manager | |
| Yearly salary | $97,710 | $81,953 |
| Hourly rate | $46.98 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Marketing campaign managers and sales and marketing managers have different pay scales, as shown below.
| Marketing Campaign Manager | Sales And Marketing Manager | |
| Average salary | $97,710 | $81,953 |
| Salary range | Between $74,000 And $127,000 | Between $43,000 And $154,000 |
| Highest paying City | Santa Clara, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing campaign manager and a sales and marketing manager in terms of educational background:
| Marketing Campaign Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and sales and marketing managers' demographics:
| Marketing Campaign Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |