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The differences between marketing campaign managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $97,710 average annual salary of a marketing campaign manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Marketing Campaign Manager | Senior Product Marketing Manager | |
| Yearly salary | $97,710 | $128,471 |
| Hourly rate | $46.98 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Marketing campaign managers and senior product marketing managers have different pay scales, as shown below.
| Marketing Campaign Manager | Senior Product Marketing Manager | |
| Average salary | $97,710 | $128,471 |
| Salary range | Between $74,000 And $127,000 | Between $97,000 And $168,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing campaign manager and a senior product marketing manager in terms of educational background:
| Marketing Campaign Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and senior product marketing managers' demographics:
| Marketing Campaign Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |