Marketing data analyst vs marketing consultant

The differences between marketing data analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a marketing consultant. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing data analyst vs marketing consultant overview

	Marketing Data Analyst	Marketing Consultant
Yearly salary	$73,938	$70,593
Hourly rate	$35.55	$33.94
Growth rate	19%	19%
Number of jobs	160,600	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing data analyst do?

A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing data analyst vs marketing consultant salary

Marketing data analysts and marketing consultants have different pay scales, as shown below.

	Marketing Data Analyst	Marketing Consultant
Average salary	$73,938	$70,593
Salary range	Between $52,000 And $103,000	Between $44,000 And $112,000
Highest paying City	San Francisco, CA	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	Meta	Meta
Best paying industry	Technology	Technology

Differences between marketing data analyst and marketing consultant education

There are a few differences between a marketing data analyst and a marketing consultant in terms of educational background:

	Marketing Data Analyst	Marketing Consultant
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing data analyst vs marketing consultant demographics

Here are the differences between marketing data analysts' and marketing consultants' demographics:

	Marketing Data Analyst	Marketing Consultant
Average age	37	37
Gender ratio	Male, 57.2% Female, 42.8%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing data analyst and marketing consultant duties and responsibilities

Marketing data analyst example responsibilities.

Lead strategy sessions to define conversion points and KPIs as well as process for developing and monitoring against benchmarks.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
Conduct peer review of campaigns and simplify campaign designs for improve performance in Unica.
Leverage CRM database (Hera) for retention and acquisition within the small business segment.
Provide turnkey delivery of key monthly data in support of ETL processes for database platforms.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing data analyst vs marketing consultant skills

Common marketing data analyst skills

Digital Marketing, 11%
Power Bi, 7%
Data Analysis, 6%
Visualization, 5%
Python, 5%
Google Analytics, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Marketing Data Analyst
Marketing Data Analyst vs Marketing Consultant

Updated January 8, 2025

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