Marketing database analyst vs data research analyst

The differences between marketing database analysts and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing database analyst and a data research analyst. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $57,865 average annual salary of a data research analyst.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a data research analyst are data analysis, data collection, and patients.

Marketing database analyst vs data research analyst overview

	Marketing Database Analyst	Data Research Analyst
Yearly salary	$79,244	$57,865
Hourly rate	$38.10	$27.82
Growth rate	19%	19%
Number of jobs	110,915	135,144
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 65%
Average age	37	37
Years of experience	6	6

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a data research analyst do?

The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.

Marketing database analyst vs data research analyst salary

Marketing database analysts and data research analysts have different pay scales, as shown below.

	Marketing Database Analyst	Data Research Analyst
Average salary	$79,244	$57,865
Salary range	Between $58,000 And $107,000	Between $40,000 And $81,000
Highest paying City	San Francisco, CA	Bellevue, WA
Highest paying state	Washington	Washington
Best paying company	PayPal	Microsoft
Best paying industry	Finance	Finance

Differences between marketing database analyst and data research analyst education

There are a few differences between a marketing database analyst and a data research analyst in terms of educational background:

	Marketing Database Analyst	Data Research Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing database analyst vs data research analyst demographics

Here are the differences between marketing database analysts' and data research analysts' demographics:

	Marketing Database Analyst	Data Research Analyst
Average age	37	37
Gender ratio	Male, 52.0% Female, 48.0%	Male, 48.4% Female, 51.6%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing database analyst and data research analyst duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Data research analyst example responsibilities.

Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
Implement data and analysis visualization using Java.
Clean data in SPSS for further analysis, formatting variable names, labels, and order.
Utilize SAS data outputs and an intimate working knowledge of Atlantic coast fisheries to identify anomalies in the data sets.
Develop tools using VBA to validate input and export data correlation to decrease manual validation time need by data owners.
Contribute towards thesaurus management and visualization tools development.

Marketing database analyst vs data research analyst skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common data research analyst skills

Data Analysis, 10%
Data Collection, 9%
Patients, 8%
Python, 7%
Research Projects, 5%
Data Management, 5%

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Marketing Database Analyst vs Data Research Analyst

Updated January 8, 2025

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