Marketing database analyst vs marketing analyst

The differences between marketing database analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing database analyst and a marketing analyst. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing database analyst vs marketing analyst overview

	Marketing Database Analyst	Marketing Analyst
Yearly salary	$79,244	$59,380
Hourly rate	$38.10	$28.55
Growth rate	19%	19%
Number of jobs	110,915	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketing database analyst vs marketing analyst salary

Marketing database analysts and marketing analysts have different pay scales, as shown below.

	Marketing Database Analyst	Marketing Analyst
Average salary	$79,244	$59,380
Salary range	Between $58,000 And $107,000	Between $41,000 And $84,000
Highest paying City	San Francisco, CA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	PayPal	Meta
Best paying industry	Finance	Finance

Differences between marketing database analyst and marketing analyst education

There are a few differences between a marketing database analyst and a marketing analyst in terms of educational background:

	Marketing Database Analyst	Marketing Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing database analyst vs marketing analyst demographics

Here are the differences between marketing database analysts' and marketing analysts' demographics:

	Marketing Database Analyst	Marketing Analyst
Average age	37	37
Gender ratio	Male, 52.0% Female, 48.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing database analyst and marketing analyst duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing database analyst vs marketing analyst skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Marketing Database Analyst
Marketing Database Analyst vs Marketing Analyst

Updated January 8, 2025

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