Marketing database analyst vs reporting analyst

The differences between marketing database analysts and reporting analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing database analyst, becoming a reporting analyst takes usually requires 2-4 years. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $73,478 average annual salary of a reporting analyst.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a reporting analyst are power bi, data analysis, and dashboards.

Marketing database analyst vs reporting analyst overview

	Marketing Database Analyst	Reporting Analyst
Yearly salary	$79,244	$73,478
Hourly rate	$38.10	$35.33
Growth rate	19%	11%
Number of jobs	110,915	87,731
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 71%
Average age	37	44
Years of experience	6	4

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a reporting analyst do?

As a reporting analyst, you are responsible for collecting relevant reports, analyzing raw data, writing, and delivering executive-ready qualitative and/or quantitative reports as per clients' requirements. The results collected will be communicated to managers or clients, who will then provide suggestions based on their findings. This person must have excellent quantitative & qualitative analytical skills, a strong eye for detail, strong organizational and multitasking abilities, and be able to work on tight deadlines. Intermediate to advanced knowledge of Excel is a must for this position.

Marketing database analyst vs reporting analyst salary

Marketing database analysts and reporting analysts have different pay scales, as shown below.

	Marketing Database Analyst	Reporting Analyst
Average salary	$79,244	$73,478
Salary range	Between $58,000 And $107,000	Between $56,000 And $95,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	Washington
Best paying company	PayPal	Meta
Best paying industry	Finance	Finance

Differences between marketing database analyst and reporting analyst education

There are a few differences between a marketing database analyst and a reporting analyst in terms of educational background:

	Marketing Database Analyst	Reporting Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 71%
Most common major	Business	Business
Most common college	University of Georgia	Northwestern University

Marketing database analyst vs reporting analyst demographics

Here are the differences between marketing database analysts' and reporting analysts' demographics:

	Marketing Database Analyst	Reporting Analyst
Average age	37	44
Gender ratio	Male, 52.0% Female, 48.0%	Male, 54.1% Female, 45.9%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.4% White, 65.0% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	12%

Differences between marketing database analyst and reporting analyst duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Reporting analyst example responsibilities.

Accomplish in SOX compliance & internal audit & testing, business process documentation and supervising employee.
Help manage SOX program for organization including control development.
Manage data extractions to review attrition rates, management communication and annual review process through demographics study.
Lead development of MicroStrategy base reporting system that clearly highlight previously unclear revenue from different customer segments.
Charge with and achieve the production of accurate and timely monthly investor reports and reconciliations in accordance with applicable service agreements.
Gather business requirements and deliver business analytics base solutions using structured/unstructure business data to help achieve measurable business outcomes for clients.

Marketing database analyst vs reporting analyst skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common reporting analyst skills

Power Bi, 9%
Data Analysis, 8%
Dashboards, 8%
BI, 6%
Analyze Data, 6%
PowerPoint, 5%

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Marketing Database Analyst
Marketing Database Analyst vs Reporting Analyst

Updated January 8, 2025

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