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Marketing department internship vs marketing analyst

The differences between marketing department interns and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing department internship and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $31,989 average annual salary of a marketing department internship.

The top three skills for a marketing department internship include financial statements, powerpoint and press releases. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing department internship vs marketing analyst overview

Marketing Department InternshipMarketing Analyst
Yearly salary$31,989$59,380
Hourly rate$15.38$28.55
Growth rate19%19%
Number of jobs143,70395,650
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing department internship do?

A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketing department internship vs marketing analyst salary

Marketing department interns and marketing analysts have different pay scales, as shown below.

Marketing Department InternshipMarketing Analyst
Average salary$31,989$59,380
Salary rangeBetween $25,000 And $39,000Between $41,000 And $84,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between marketing department internship and marketing analyst education

There are a few differences between a marketing department internship and a marketing analyst in terms of educational background:

Marketing Department InternshipMarketing Analyst
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Marketing department internship vs marketing analyst demographics

Here are the differences between marketing department interns' and marketing analysts' demographics:

Marketing Department InternshipMarketing Analyst
Average age3737
Gender ratioMale, 43.1% Female, 56.9%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing department internship and marketing analyst duties and responsibilities

Marketing department internship example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Create daily one sheets from data receive from Nielsen and organize broadcast research for fall estimate book.
  • Analyze data with SPSS and visualize research results to make them easier to understand with digital reporting software.
  • Maintain social media presence on Facebook
  • Produce PowerPoint presentations to support new business development pitches.
  • Assist with home-by-home project to track syndicate research including Nielsen data.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Marketing department internship vs marketing analyst skills

Common marketing department internship skills
  • Financial Statements, 20%
  • PowerPoint, 12%
  • Press Releases, 8%
  • R, 7%
  • Data Analysis, 6%
  • Market Research, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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