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The differences between marketing managers, global marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and an assistant marketing manager. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Manager, Global Marketing | Assistant Marketing Manager | |
| Yearly salary | $109,910 | $94,094 |
| Hourly rate | $52.84 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing managers, global marketing and assistant marketing managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Assistant Marketing Manager | |
| Average salary | $109,910 | $94,094 |
| Salary range | Between $80,000 And $149,000 | Between $64,000 And $136,000 |
| Highest paying City | Seattle, WA | Portsmouth, VA |
| Highest paying state | Rhode Island | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing manager, global marketing and an assistant marketing manager in terms of educational background:
| Marketing Manager, Global Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and assistant marketing managers' demographics:
| Marketing Manager, Global Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |