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The differences between marketing managers, global marketing and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a brand manager. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Marketing Manager, Global Marketing | Brand Manager | |
| Yearly salary | $109,910 | $97,789 |
| Hourly rate | $52.84 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Marketing managers, global marketing and brand managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Brand Manager | |
| Average salary | $109,910 | $97,789 |
| Salary range | Between $80,000 And $149,000 | Between $72,000 And $131,000 |
| Highest paying City | Seattle, WA | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing manager, global marketing and a brand manager in terms of educational background:
| Marketing Manager, Global Marketing | Brand Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and brand managers' demographics:
| Marketing Manager, Global Marketing | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |