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The differences between marketing managers, global marketing and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a manager, field marketing. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Manager, Global Marketing | Manager, Field Marketing | |
| Yearly salary | $109,910 | $93,296 |
| Hourly rate | $52.84 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing managers, global marketing and managers, field marketing have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Manager, Field Marketing | |
| Average salary | $109,910 | $93,296 |
| Salary range | Between $80,000 And $149,000 | Between $68,000 And $127,000 |
| Highest paying City | Seattle, WA | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager, global marketing and a manager, field marketing in terms of educational background:
| Marketing Manager, Global Marketing | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and managers, field marketing' demographics:
| Marketing Manager, Global Marketing | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |