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The differences between marketing managers, global marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a marketing account manager. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Manager, Global Marketing | Marketing Account Manager | |
| Yearly salary | $109,910 | $67,983 |
| Hourly rate | $52.84 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing managers, global marketing and marketing account managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Marketing Account Manager | |
| Average salary | $109,910 | $67,983 |
| Salary range | Between $80,000 And $149,000 | Between $50,000 And $91,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a marketing manager, global marketing and a marketing account manager in terms of educational background:
| Marketing Manager, Global Marketing | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and marketing account managers' demographics:
| Marketing Manager, Global Marketing | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |